Mobile meets programmatic: What to take home from #adtechSF

Another day in San Francisco, and thousands more people descended upon #adtechSF. If day one was about the big thematic discussions around what brands are doing in marketing, day two was an in-the-weeds, meat-and-potato discussion on all things programmatic. While a lot was discussed, there were 3 major themes that emerged. Trend 1: It’s all…

#CentroInAction: A Shot of Adrenaline for your Digital Campaign

The famous author Anne Wilson Schaef once said, “Good health is not something we can buy. However, it can be an extremely valuable savings account.” Personal well-being is important, but how about the well-being of your digital dollars? An investment into a well-rounded media plan – one with a variety of buys, on a variety…

Brands, Entrepreneurship & Mobile Dominate at #adtechSF

When you fill the Moscone Center in San Francisco with dozens of startups, a couple best-selling authors, and digital marketers it’s inevitable that you’ll see your event hashtag trend on Twitter in less than 20 minutes. And that’s exactly what happened today at ad:tech San Francisco where nearly 5,000 people from marketing, technology and media…

Why The Market Needs Centro DSP

For many years now, DSP vendors have been almost exclusively focused on agency holding companies and national advertisers. This has left independent agencies and challenger brands to grapple with programmatic on their own. As a result, this segment struggles to find programmatic talent. They need vendors with the right level of programmatic expertise to help,…

Centro Raises $30 Million Series B Round from Neuberger Berman Private Equity Funds

CHICAGO – May 20, 2015 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced a $30 million Series B investment by Neuberger Berman Private Equity Funds. Neuberger Berman Private Equity Funds have invested in Centro as its first direct private stake in an advertising technology company. It joins Centro’s existing investor…

Feet on the Street: #adtechSF Edition

Welcome back to a new addition of our Feet on the Street series. Big things are happening at Centro, particularly with the official release of our shiny, new demand-side platform, Centro DSP. And what better way to kick off such a milestone than by attending some great events and showcasing what Centro DSP can really…

6 Mistakes to Avoid When Moving Into Programmatic

The age of programmatic advertising has arrived. First fueling real-time bidding on advertising exchanges, programmatic is now driving the growth of multi-channel advertising across mobile devices, social media platforms and desktop display. It’s opened up exciting new opportunities for marketers to target precisely, spend wisely and operate more efficiently. But you need to be smart…