#CentroInAction: Driven to Succeed

As digital video becomes increasingly popular, Centro talks to more and more clients who have an interest in transitioning traditional TV assets to digital. Recently, a tier 2 automotive dealership approached us with just such a request. The dealership had historically relied on broadcast television campaigns, but wanted a video-focused digital strategy for consistent messaging…

RTB Zeitgeist: Top 10 things you need to know about programmatic

Republished from the SiteScout Blog At its recent Programmatic Summit in Los Angeles, the IAB highlighted 10 things people should really know about programmatic advertising. Here are some of the key takeaways. Programmatic is big and it’s getting bigger. Real-time bidding (RTB) and programmatic aren’t exactly one and the same because RTB is actually just…

Reflections of Our Manifesto During the Season of Giving

With the holidays quickly approaching, there is no better time to sit back, take a deep breath, and reflect on what we are truly thankful for. So with our corporate Manifesto in mind, that’s exactly what we decided to do. Focusing on the Manifesto’s core values, which include dedication, idealism, growth, unselfishness and courageousness, we…

Five on Friday

Hey there, folks! We’re glad you stopped by for today’s Five on Friday. This crazy polar vortex has us in the holiday spirit and we’re looking forward to Thanksgiving next week. But before you all don those sweaters and dig into your turkey dinner, why not cozy up to this edition of Five on Friday?…

Best. Holiday. Ever.

We’re rapidly approaching the first holiday of the season and all of us in the media industry are knee-deep in last minute campaign activity. Before you lose yourself completely in the flurry, don’t forget to take time to assess the actual performance of the campaigns you’ve planned so diligently. Are you hitting your KPIs? How…

#CentroInAction: Packaging up Success

For over 13 years, Centro has been executing digital campaigns in a rapidly changing media landscape. We’ve learned a lot in that time, including which solutions produce the best results for our clients. Recently, a large CPG beverage company came to us with a big picture goal. The KPIs for its campaign were determined by…

Five on Friday

Hey there, peeps! After a week off, our Five on Friday series is back and ready to rumble! Like always, the Centrons were as busy as bees, hard at work on all of that ad tech ‘honey’. But now the week is almost done so loosen that tie and reflect on a great week. National…

High Impact: Packing a Punch

You’ve probably heard of the Coca-Cola happiness machine. Why? Because it’s memorable. The happiness machine delivers the ultimate prize: engaging consumers with an idea that stirs up a range of emotions while bringing to life a defining brand value: drinking coke = happiness and smiles. While we can’t promise laughter and free soda, our media…