Publisher News: Industry Insights

Didn’t have time to sift through all the industry news coverage this month? Don’t worry – we’ve got you covered! Here are a few articles you definitely don’t want to miss: SMBs Need Digital Expertise According to a study conducted by BrightLocal, 37% of small and medium-sized businesses (SMBs) plan on spending more on digital…

#SuperBowlXLIX: Get in the game

For the past 49 years, the Super Bowl has been bringing folks together. What was once a game strictly about athletic expertise, is now an event that’s about much more than just playing pigskin. Super Bowl Sunday serves as a reason to party on a school night, eat a bunch of junk food, drink beer,…

A Conversation with Forrester – Part Three: Digital Video Challenges, Measurements, and Case Study

Digital video consumption is transforming how media buyers and planners utilize video in overall marketing efforts. In this three-part series, Centro talks with Jim Nail, principal analyst at Forrester, about this change in the media industry landscape and how agencies and advertisers are meeting the challenges presented by this video evolution. In part one, found…

RTB Zeitgeist: Should You Keep Programmatic In-House?

Republished from the SiteScout blog. Today advertising is more intelligent and less dense. The uptick of programmatic advertising has played a big part in that visibility. In considering programmatic, C-suites are faced with an important question right off the bat: outside programmatic campaigns to ad agencies or keep it in-house? The programmatic model is all…

Working at Centro: A day in the life

Hello, friends. It’s a new year and we have plenty of new projects on the horizon, one of which is this blog series: Working at Centro: A day in the life. In these brief accounts, we’ll introduce you to a variety of job titles as well as the amazing people who hold these positions. From…