Breaking Down Buzzwords: Terms You Should Know

You’re new to the digital media industry, and it’s your first week on the job. In meetings, co-workers are throwing around words like “demand side platform” and “viewability” and “programmatic direct” and “cookies.” You’re left scratching your head in bewilderment – and, wait a second, cookies? Someone brought cookies? You don’t see cookies in this…

 

Centro DSP Spotlight: Pacing and Budget Management Updates

We continue to release product features, updates, and functionality within our DSP to make your day-to-day campaign management more effective and efficient. Over the coming weeks we will be introducing important enhancements to pacing and budget management. These updates are designed to give you more precision and control when managing campaigns. Advertiser Spend There are…

 

Sell Local: The Digital Ad Budgets Publishers Are Overlooking

Most national magazines, newspapers, and websites don’t have the sales resources to connect with regional advertisers. Instead, they focus on national campaigns that drive the most revenue per campaign. While national publishers are aware that local ad dollars are available, it makes sense that they don’t pursue them based on staffing limitations. Read more from…