#CincoDeMayo A Fiesta for Marketers

Cinco de Mayo is officially here! It’s the one day a year when everyone digs deep to unlock their inner Mexican roots, put on a sombrero, and eat their weight in guacamole. And while the holiday actually marks the Mexican victory over France in the Battle of Puebla in 1862, brands are becoming more aware…

Generation X: The Call for Resilience

In part one of our Gen X audience series, we looked at how marketers can reach the small, but mighty influencer, Generation X. In part two, we dove into Gen Xers’ spending habits and how this generation is over preparing for retirement. But did you know that in regards to income and wealth, Gen X…

Publisher News: Industry Insights

South by Southwest Interactive Recap For publishers trying to understand the frenzied and changing digital media landscape, take a look at three sessions from SXSW Interactive that completely nailed it. Hint: lots of branded content. Featured insights are from executives at Thrillist Media Group, Mashable, Refinery 29, AdAge, and BuzzFeed. Catch up on #SXSW with…

Publisher Partner of the Month: Lee Enterprises

We are very excited to spotlight Lee Enterprises this month! Lee Enterprises began working with Centro in 2012 and launched 12 of its properties as full-service markets over the following years. The 12 markets flourished, with many of them being showcased in our top 25, including Madison.com and St. Louis Post-Dispatch who were often featured in the…

Generation X: Small, Mighty… and Financially Insecure?

Generation X – a goldmine for marketers, yet still forgotten in many media plans. In fact, we recently touched on this in the first part of our audience blog and infographic series, focusing on the uncapped potential of this highly influential and impressive generation. Despite this influence, researchers are saying that this generation is concerned…

#CentroInAction: Telling Your Digital Story

It was once said, “If you don’t tell your story, someone else will.” That was surely the situation in our most recent case study. Our client, one of the world’s largest public relations firms, was working on behalf of an energy company, who desired to spread a positive message about an upcoming energy initiative. Already…