Working at Centro: A Day in the Life

After a fantastic Memorial Day weekend, it’s safe to say that summer is almost here –and our Centrons are working with an extra pep in their step because of it. Speaking of peppy employees, we’ve got a new edition of Working at Centro: A Day in the Life, featuring another one of our happy Centrons.…

The Mobile Web: Why It Still Matters to Advertisers

In the first wave of mobile computing, marketers did little to optimize their websites for smartphone browsers. But in the early days, most consumer activities on smartphones were oriented towards games and messaging, so these categories drove early action on mobile apps. Mobile apps offer clear advantages in terms of interactive functionality, improved user experience,…

Publisher News: Industry Insights

Growth in Video Advertising Video consumption is at an all-time high, and due to developments in device and app capabilities, mobile video presents a huge marketing opportunity to advertisers. Some tips for capitalizing on mobile brand presence include tapping into the consumer experience to create unique content, and providing that content in an interactive format.…

Publisher Partner of the Month: Dispatch Media Group

We are very excited to spotlight Dispatch Media Group this month! The organization has been working with Centro since 2011 as a full-service market. Over the past few years, it has remained a top ten partner and continues to dominate the digital marketplace. By selling a variety of display, mobile, video, and search, Dispatch Media…

RTB Zeitgeist: Why Small Agencies Grapple With Programmatic

 Republished from the SiteScout blog. There’s a reason why small to mid-sized agencies are grappling with programmatic; it’s not “the great equalizer” it was thought to be. Because of their size, bigger agencies are still being afforded certain advantages in the programmatic realm. For one, publishers are starting to cut private deals with preferred partners,…

Mobile meets programmatic: What to take home from #adtechSF

Another day in San Francisco, and thousands more people descended upon #adtechSF. If day one was about the big thematic discussions around what brands are doing in marketing, day two was an in-the-weeds, meat-and-potato discussion on all things programmatic. While a lot was discussed, there were 3 major themes that emerged. Trend 1: It’s all…

#CentroInAction: A Shot of Adrenaline for your Digital Campaign

The famous author Anne Wilson Schaef once said, “Good health is not something we can buy. However, it can be an extremely valuable savings account.” Personal well-being is important, but how about the well-being of your digital dollars? An investment into a well-rounded media plan – one with a variety of buys, on a variety…