Programmatic Zeitgeist: Five Important Takeaways From the IAB Programmatic Advertising Study

This week, the IAB, in conjunction with PricewaterhouseCoopers, released a study that looked at the programmatic advertising industry in 2014 in an attempt to size the market (by estimating revenue), and establish a benchmark for measuring future growth. The report looked at how dollars flow within the complex programmatic ecosystem, examined industry definitions like the…

 

Centro snaps up social media software specialist

“Centro snatched up a San Francisco-based software firm—a deal that adds social media to its box of tools for customers looking to buy digital advertising.” Read More on Crain’s Chicago Business   

 

Centro Buys Social Ad Tech Firm GraphScience

  “Following its $30 million round from May, the company said it planned ‘to acquire businesses that help it grow and diversify what it can do for the middle of the media-buying marketplace.’ That’s exactly what they have done. And now the company projects it will manage nearly $400 million in digital ad spend this year.”…

 

Centro Acquired GraphScience – What Does it All Mean?

Today, Centro (www.centro.net), a provider of enterprise-class software for digital advertising, acquired GraphScience (www.graphscience.com), a technology developer that helps marketers harness customers’ social media data to dynamically create and optimize, in real-time and at scale, thousands of personalized ads on Facebook. Below is an FAQ that provides more details about this news. What is Centro’s…

 

Centro Acquires Facebook Ad Startup GraphScience

“The race is on for who can actually provide that single sign-on, media automation platform across all the different channels and vendors out there,” said Centro CEO Shawn Riegsecker. Read More on TechCrunch