#CentroInAction: Audience Buying Tune-up

Driving a sporty or luxury car is a dream for many. With throaty engines and soft leather seats, cars can be a symbol of success. But what is a high performance car without good tires to keep it on the road? The same goes for digital advertising. Without good consumer traction, even the best campaigns…

Feet on the Street: Where in the World is Centro?

What’s better than one week filled with events? Try two! This week we are giving you a double dose of event action. We are always striving to bring you the best and brightest in digital advertising and part of that includes attending some pretty spectacular events. Check out our schedule below to see where we…

#CentroInAction: Content Strategy is Key, Even for Global Brands

Sometimes, even the biggest industry names need a little help reaching key audiences with the right content. Recently, the second largest chemical manufacturer in the world came to us with a real branding challenge. It needed to spike brand awareness among thought leaders to position the brand as a premier solutions-based chemical and product company.…