#3TbyCentro: It’s a Wrap

With programmatic advertising firing on all cylinders, it’s essential for advertisers and agencies to not only have the necessary information regarding the space but to have access to the tools and support they need to succeed and navigate a sometimes this confusing industry. Last year, digital video accounted for 12% of all programmatic advertising spending…

Centro Delivers Programmatic Advertising Best Practices for 250 Marketers in Regional Forums

Marketers in Kansas City, Los Angeles, Philadelphia, Seattle and More Gain Insight from Digital Media Experts on Mobile, Video and Other Aspects of Programmatic Advertising New York – June 30, 2015 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced highlights from a series of programmatic advertising forums hosted in eight…

It’s Time to Join the Mobile-Forward Movement

Did you know the average consumer spends 127 minutes in mobile applications a day? That’s nearly an hour more than people spend on the Web and just 41 minutes shy of the 168 minutes Americans spend watching television on a given day. It’s an opportunity worth investing in – and marketers are starting to dial…

Centro Plugs Into Exchanges, Data Platforms To Expand Programmatic Video Offering

Digital ad tech firm Centro has announced that its demand-side platform (DSP) is now plugged into several ad exchanges — including Google’s DoubleClick and Dailymotion — for access to video inventory. The company has also integrated with LiveRail private exchange partners including Microsoft Ad Exchange and Maker Studios. Read More of MediaPost